1. Build a second content-rich web site to increase traffic.
Because content is king on the internet many have adopted the idea of building a content-rich site in addition to their original sales site.
If you set up your title, description and keyword tags carefully and find a good balance for your keyword saturation, you may be better able to achieve high search engine rankings with a site that contains only good content and information.
Once you have built your content-rich site you can then use the content to point your viewers to your sales site.
2. Add article pages to your existing web site.
By adding article pages to your web site you can once again point your readers to your sales page.
For example, let's say you have a website that sells vitamins. Set up a few article pages that reference vitamins such as a page on the benefits of vitamins, how to take vitamins, the effects of vitamins, etc. Allow each of the articles to reference links to your sales page.
This can be a very effective sales tactic because you've attracted the attention of someone interested in your topic. If they read your article and like what they've read they're more apt to check out your links and you've increased your chances of making a sale.
Also, with proper meta tags and keyword usage, an article page is much more likely to make it to the top of a search engine listing than a sales page.
3. Submit your articles
Any articles that you write should be submitted to as many sites that accept articles as possible. This is important to increase traffic because sites that accept and include your articles in their article banks establish links for you and you are not obligated to reciprocate.
4. Build your links through reciprocal linking
By establishing reciprocal links you are verifying to the search engines that you have credibility. If high ranking sites link to your site then the search engines will find you worthy of high ranking and increased web site traffic as well.
Find sites that rank well and request a link exchange. This can be done manually or you can purchase linking programs that will automate this for you. Either way spend a few weeks focusing on creating quality links and you will soon see your link ratings go up as well.
5. Join and participate in online forums.
The internet is full of discussion forums that cover hundreds of business and non-business topics.
Find a forum in your topic and look over the discussions. Ask questions, contribute your expertise and get to know some of the forum members. This is an excellent opportunity for you to meet others and introduce your web site. It also helps build trust while helping you learn how others have found increased traffic success.
